Introduction:
Al Rimaya, a subsidiary of Zaid Al Hussein & Brothers Group, launched a Corporate Social Responsibility (CSR) campaign to enhance their brand image and address environmental concerns related to their coal products. This case study outlines the campaign’s objectives, strategy, execution, and results, highlighting the company’s commitment to sustainability.
Client Background:
– Company: Al Rimaya
– Parent Group: Zaid Al Hussein & Brothers Group (established in 1976)
– Products: Specializes in outdoor adventure gear including camping, hiking, hunting weapons, binoculars, 4×4 vehicles, knives & cleavers, and coal.
– Experience: Over 35 years in the market
– Website: [Al Rimaya](https://alrimaya.com/)
– Network: Extensive branches across the kingdom
How We Work
Challenge:
Al Rimaya needed to address the environmental impact of their coal products, which are known to contribute to deforestation and carbon emissions.
Objectives:
- Boost brand image through a CSR campaign by planting a tree for each coal box sold.
- Enhance brand perception as an environmentally responsible company.
Strategy:
- Awareness Campaign:
– Create a compelling video to highlight Al Rimaya’s commitment to environmental sustainability.
– Showcase the initiative of planting trees for each coal box sold.
- Targeted Outreach:
– Utilize social media and Google Display Network (GDN) campaigns to spread the message.
Execution:
- Video Production:
– Collaborated with renowned Saudi director Mohammed AlMulla ([Instagram](https://www.instagram.com/almullagraphy)).
– Filmed live footage in multiple outdoor locations using high-quality equipment.
– Included multiple cast members to represent a diverse audience.
- Campaign Launch:
– Released the video across various social media platforms.
– Implemented targeted GDN campaigns to maximize reach.
Results:
– Awareness: Significant increase in awareness about Al Rimaya’s environmental initiative among the target audience.
– Brand Image: Enhanced brand perception as a socially responsible and environmentally conscious company.
We Will Be Useful to You
Challenges and Solutions:
- Challenge: Ensuring the message of environmental responsibility resonated with the audience.
– Solution: Engaged a well-known director to create an impactful and emotionally engaging video.
- Challenge: Maximizing reach and engagement on a limited budget.
– Solution: Leveraged social media and targeted GDN campaigns to efficiently reach the intended audience.
Client Testimonial:
Partnering with Al Rimaya on this CSR campaign has been incredibly rewarding. Their commitment to environmental stewardship has not only enhanced their brand image but has also inspired positive change within our community. The impact of their efforts has been undeniable, and we look forward to continuing our collaboration in the future.
Call to Action:
Join Al Rimaya in their commitment to preserving the environment. Purchase a box of coal today and contribute to a greener future.
Visit Al Rimaya to learn more about their products and initiatives.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
