Al Aseel Thobe and Underwear
Introduction:
– This Campaign was in Ramadan 2021 (which considered as the Season for Menswear)
Client Background:
- Al Aseel is a brand owned by Al Jedaie Group which was pioneered by Ali Al Jedaie in 1979 – Riyadh, Saudi Arabia.
- They have Real Estate, Menswear, Furniture, Automotive, Technology and Industrial Entities (for more info about Al Jedaie Group please visit their website through the link below):
- In Menswear they have a well-known brand called (Al Aseel).
- Al Aseel brand is specialized in Saudi Male’s clothes.
- Al Aseel products are sold as a wholesale to the dealers, and through their online store:
- Al Aseel has 2 main Categories (Thobe and Underwear).
- In Thobe manufacturing Al Aseel is considered as a market leader and has a very big market share, but in Underwear manufacturing they have many strong competitors.
- Thobe Main Competitors are: Al Daffah – Drosh – Al Safeer, with other Competitors like: Al Shiaka, Lomar and Arwaa
- Underwear Main Competitors are: Cottonil and Drosh, with other Competitors like: Pioneer, Projech, Jil and Proman
How We Work
Challenge:
– The Strong Competitions in their field from fierce competitors are willing to spend a big budget to support their brands
– Ramadan Season with the crowded advertising campaigns from all sorts in the market
Objectives:
– To position Al Aseel as the best brand in Menswear
– To Increase the awareness about Al Aseel Products
– To achieve high sales for the main categories in their strongest season
Optimization Statistics
Strategy:
– To Spread the Word about Al Aseel Brand
– To highlight the key features that Al Aseel Products have
– Benefiting from the heritage that Al Aseel has with the Saudi Audience, and depending on their action when they are reminded
Execution:
– Preparation for Creative Approach for the Thobe and Underwear Categories for Client Approval
– Finalizing the Approved Direction, with Products and Models shooting with Final Artwork
– Preparation for Video Production for each Category for the Social Media
– Publishing the Campaign on all available channels:
* Outdoor Campaign with High Exposure in the Main Regions (Riyadh, Jeddah and Dammam)
* Digital Campaign on all social media and GDN
Results:
– Thobe Category was out of stock after 7-10 days from campaign starting
– High increase in the sales of Underwear on all levels
– Al Aseel Brand Name had a strong comeback to people’s mind, which the brand has benefitted from for a couple of years
We Will Be Useful to You
Challenges and Solutions:
– A governmental campaign happened during the outdoor campaign, and was compensated will on all medium
– Modified Exposure with Location Increasing in Riyadh Media Tools
Client Testimonial:
– A well planned campaign with huge impact on the short term and especially on the long term as well
Call to Action:
– From Brand Repositioning, to any sort of tactical campaigns, add2ad able to help on all levels with 360-degree coverage
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Shemagh Al Bassam
Introduction:
- As we all know, Shemagh Al Bassam is the oldest Shemagh brand & market leader in KSA.
- They are selling their products through the dealers shops and through their online store
alajlanonline.com
- The best-selling brands are: Al Bassmah, Plus & Mayfair.
- Each year they’re launching a new product from the main brands, in 2023 they have Launched Al Bassmah 27, along with Plus 21 and Mayfair 2023.
- They have launched 13 years ago at their 100 year anniversary a high end brand called John Lean
- John Lean is considered the top of the line Shemagh at Al Bassam with approx. cost of 350 SAR (much higher than Mayfair which cost around 265 SAR)
How We Work
Challenge:
– To Announce about the New John Lean (the most luxurious Shemagh at Shemagh Al Bassam)
– To Reflect the Image that John Lean has between the rest
Objectives:
– To Launch the New Shemagh from John Lean, and to have a proper awareness in people’s mind
– To reach the correct TA throughout a Creative Visual
Optimization Statistics
Strategy:
– Focusing on the TA and the elements that reflecting the premium feeling to them
– Injecting proper human elements in the Visual to relate more to the TA
Execution:
– The campaign was published through Outdoor and Digital Media Plan
– Selected locations for the high end areas and districts in the main regions
Results:
– High awareness about the product, with decent number of purchasing from the audience
– John Lean as the Word of Mouth for the Related Audience and the Public in General
We Will Be Useful to You
Challenges and Solutions:
– Adapting the Key Visuals for all sorts of media tools, with special modifications for Outdoor as well
Client Testimonial:
– Product Launched Successfully, with noticeable impact in the market
Call to Action:
– Tailormade Visuals and Media Plans for that Insure the Best Results from the Required TA, through add2ad Creative Dept. and Media Team
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Al Romansiah
Introduction:
– Al Romansiah Launch Seasonally New Dishes and Products in their Menu, Targeting Multiple Nationalities with Special Recipes Suitable as Well for the Location Taste
Client Background:
– Al Romansiah is considered as Market Leader in Traditional Food Business in the Kingdom & Gulf Region
– They have full equipped branches in Saudi Arabia & Bahrain, with ISO Certificated Applied
How We Work
Challenge:
– They wanted to Launch Their New Products to the Public and Targeted Audience
– These Products have lack of Awareness in the Market
Objectives:
– Awareness about the New Products in order for the People to try it
– The increase of demand on these products can be decicive factor throughout the branches, call center, Al Romansiah Application and Food Applications
Optimization Statistics
Strategy:
– Trying to Reach the Mass and the TA with the locations that has the most traffic in the main cities
– This is considered as the best approach for any Tactical/Awareness Campaign with the high allocated budget
Execution:
– Outdoor Campaign for Riyadh Digital Bridges & Flagpoles + Jeddah Digital Bridges
– Applications for Social Media as Well
Results:
– Noticeable Traffic and Order from all the Possible Chanels
– Product Trial on an Excellent Scale
Client Testimonial:
– Full Appreciation for the Outstanding Exposure and the Creative Material + the Appealing Product Photos
Conclusion:
– Successful Offline/Outdoor Campaign for Al Romansiah New Products Launching
Call to Action:
– For All Media Planning & Booking Requires and For Those Who Appreciate the Creativity in the Their Campaigns, don’t hesitate to get in touch with add2ad
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!