Shemagh Al Bassam
Introduction:
- As we all know, Shemagh Al Bassam is the oldest Shemagh brand & market leader in KSA.
- They are selling their products through the dealers shops and through their online store
alajlanonline.com
- The best-selling brands are: Al Bassmah, Plus & Mayfair.
- Each year they’re launching a new product from the main brands, in 2023 they have Launched Al Bassmah 27, along with Plus 21 and Mayfair 2023.
- They have launched 13 years ago at their 100 year anniversary a high end brand called John Lean
- John Lean is considered the top of the line Shemagh at Al Bassam with approx. cost of 350 SAR (much higher than Mayfair which cost around 265 SAR)
How We Work
Challenge:
– To Announce about the New John Lean (the most luxurious Shemagh at Shemagh Al Bassam)
– To Reflect the Image that John Lean has between the rest
Objectives:
– To Launch the New Shemagh from John Lean, and to have a proper awareness in people’s mind
– To reach the correct TA throughout a Creative Visual
Optimization Statistics
Strategy:
– Focusing on the TA and the elements that reflecting the premium feeling to them
– Injecting proper human elements in the Visual to relate more to the TA
Execution:
– The campaign was published through Outdoor and Digital Media Plan
– Selected locations for the high end areas and districts in the main regions
Results:
– High awareness about the product, with decent number of purchasing from the audience
– John Lean as the Word of Mouth for the Related Audience and the Public in General
We Will Be Useful to You
Challenges and Solutions:
– Adapting the Key Visuals for all sorts of media tools, with special modifications for Outdoor as well
Client Testimonial:
– Product Launched Successfully, with noticeable impact in the market
Call to Action:
– Tailormade Visuals and Media Plans for that Insure the Best Results from the Required TA, through add2ad Creative Dept. and Media Team
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!