Introduction:
– Al Romansiah Launch Seasonally New Dishes and Products in their Menu, Targeting Multiple Nationalities with Special Recipes Suitable as Well for the Location Taste
Client Background:
– Al Romansiah is considered as Market Leader in Traditional Food Business in the Kingdom & Gulf Region
– They have full equipped branches in Saudi Arabia & Bahrain, with ISO Certificated Applied
How We Work
Challenge:
– They wanted to Launch Their New Products to the Public and Targeted Audience
– These Products have lack of Awareness in the Market
Objectives:
– Awareness about the New Products in order for the People to try it
– The increase of demand on these products can be decicive factor throughout the branches, call center, Al Romansiah Application and Food Applications
Optimization Statistics
Strategy:
– Trying to Reach the Mass and the TA with the locations that has the most traffic in the main cities
– This is considered as the best approach for any Tactical/Awareness Campaign with the high allocated budget
Execution:
– Outdoor Campaign for Riyadh Digital Bridges & Flagpoles + Jeddah Digital Bridges
– Applications for Social Media as Well
Results:
– Noticeable Traffic and Order from all the Possible Chanels
– Product Trial on an Excellent Scale
Client Testimonial:
– Full Appreciation for the Outstanding Exposure and the Creative Material + the Appealing Product Photos
Conclusion:
– Successful Offline/Outdoor Campaign for Al Romansiah New Products Launching
Call to Action:
– For All Media Planning & Booking Requires and For Those Who Appreciate the Creativity in the Their Campaigns, don’t hesitate to get in touch with add2ad
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
