Introduction:
- Shemagh Al Bassam, a longstanding leader in the Saudi market, unveiled its latest offering in 2023 with the launch of John Lean, a pinnacle of luxury in shemagh craftsmanship. With a rich history spanning over a century, Shemagh Al Bassam continues to set the standard for quality and innovation in the industry.
How We Work
Challenge:
Introducing the new John Lean shemagh posed the challenge of effectively communicating its luxury status and distinguishing it from other brands within the Shemagh Al Bassam portfolio.
Objectives:
- Successfully launch John Lean shemagh with widespread awareness among the target audience.
- Establish John Lean as the epitome of luxury within the Shemagh Al Bassam brand.
Strategy:
- Targeted Messaging:
- Tailor the campaign messaging to resonate with the target audience and evoke a sense of luxury and exclusivity.
- Visual Appeal:
- Utilize visually striking imagery to highlight the premium quality and craftsmanship of John Lean shemagh.
- Human Connection:
- Incorporate human elements into the visuals to establish an emotional connection with the audience.
Execution:
- Deployed a comprehensive media plan encompassing outdoor and digital channels.
- Strategically selected high-end locations in key regions to target the desired audience effectively.
Results:
- Achieved high awareness of the John Lean shemagh among the target audience.
- Generated a notable increase in sales and established John Lean as a highly sought-after product.
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Challenges and Solutions:
Challenge: Adapting key visuals for various media platforms, including outdoor advertising.
- Solution: Implemented special modifications to ensure visual consistency and effectiveness across all channels.
Client Testimonial:
“The successful launch of John Lean shemagh is a testament to the strategic expertise and creative prowess of add2ad. Their tailored approach and meticulous execution have made a significant impact in the market.”
Call to Action:
For tailored visuals and media plans that guarantee the best results with your target audience, trust add2ad’s Creative Department and Media Team to deliver exceptional outcomes.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
