Al Rimaya
Introduction:
Al Rimaya, a subsidiary of Zaid Al Hussein & Brothers Group, launched a Corporate Social Responsibility (CSR) campaign to enhance their brand image and address environmental concerns related to their coal products. This case study outlines the campaign’s objectives, strategy, execution, and results, highlighting the company’s commitment to sustainability.
Client Background:
– Company: Al Rimaya
– Parent Group: Zaid Al Hussein & Brothers Group (established in 1976)
– Products: Specializes in outdoor adventure gear including camping, hiking, hunting weapons, binoculars, 4×4 vehicles, knives & cleavers, and coal.
– Experience: Over 35 years in the market
– Website: [Al Rimaya](https://alrimaya.com/)
– Network: Extensive branches across the kingdom
How We Work
Challenge:
Al Rimaya needed to address the environmental impact of their coal products, which are known to contribute to deforestation and carbon emissions.
Objectives:
- Boost brand image through a CSR campaign by planting a tree for each coal box sold.
- Enhance brand perception as an environmentally responsible company.
Strategy:
- Awareness Campaign:
– Create a compelling video to highlight Al Rimaya’s commitment to environmental sustainability.
– Showcase the initiative of planting trees for each coal box sold.
- Targeted Outreach:
– Utilize social media and Google Display Network (GDN) campaigns to spread the message.
Execution:
- Video Production:
– Collaborated with renowned Saudi director Mohammed AlMulla ([Instagram](https://www.instagram.com/almullagraphy)).
– Filmed live footage in multiple outdoor locations using high-quality equipment.
– Included multiple cast members to represent a diverse audience.
- Campaign Launch:
– Released the video across various social media platforms.
– Implemented targeted GDN campaigns to maximize reach.
Results:
– Awareness: Significant increase in awareness about Al Rimaya’s environmental initiative among the target audience.
– Brand Image: Enhanced brand perception as a socially responsible and environmentally conscious company.
We Will Be Useful to You
Challenges and Solutions:
- Challenge: Ensuring the message of environmental responsibility resonated with the audience.
– Solution: Engaged a well-known director to create an impactful and emotionally engaging video.
- Challenge: Maximizing reach and engagement on a limited budget.
– Solution: Leveraged social media and targeted GDN campaigns to efficiently reach the intended audience.
Client Testimonial:
Partnering with Al Rimaya on this CSR campaign has been incredibly rewarding. Their commitment to environmental stewardship has not only enhanced their brand image but has also inspired positive change within our community. The impact of their efforts has been undeniable, and we look forward to continuing our collaboration in the future.
Call to Action:
Join Al Rimaya in their commitment to preserving the environment. Purchase a box of coal today and contribute to a greener future.
Visit Al Rimaya to learn more about their products and initiatives.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Al Aseel Thobe and Underwear
Introduction:
Amidst Ramadan 2021, Al Aseel embarked on a strategic awareness campaign, leveraging its rich heritage and market expertise to reinforce its position as a leading brand in Saudi menswear.
Client Background:
- Owned by the esteemed Al Jedaie Group, Al Aseel has been a cornerstone of Saudi male fashion since 1979. With a diverse portfolio spanning real estate, furniture, automotive, and more, Al Aseel specializes in thobe and underwear manufacturing.
How We Work
Challenge:
Facing stiff competition in both thobe and underwear categories, Al Aseel aimed to combat aggressive marketing efforts from rival brands, particularly during the bustling Ramadan season.
Objectives:
- Establish Al Aseel as the premier menswear brand.
- Increase awareness and drive sales for thobe and underwear categories during Ramadan.
- Navigate intense market competition while maintaining brand integrity.
Strategy:
- Brand Amplification:
- Spotlight Al Aseel’s unique features and heritage to resonate with the Saudi audience.
- Product Showcase:
- Showcase key product features through creative approaches and compelling visuals.
- Leverage Omnichannel Marketing:
- Deploy a comprehensive marketing strategy across outdoor, digital, and social media platforms for maximum reach and impact.
Execution:
- Creative Development:
- Develop creative concepts for thobe and underwear categories, emphasizing product excellence.
- Production:
- Shoot product images and videos with models to bring the campaign vision to life.
- Campaign Deployment:
- Launch the campaign across outdoor billboards in key regions and digital platforms including social media and Google Display Network (GDN).
Results:
- Thobe category witnessed unprecedented demand, with stock depletion within days of campaign launch.
- Significant increase in underwear sales across all levels.
- Al Aseel reclaimed its prominence in consumers’ minds, paving the way for sustained growth.
We Will Be Useful to You
Challenges and Solutions:
Challenge: Competing against a governmental campaign during outdoor advertising.
- Solution: Successfully navigate the challenge through strategic media planning and increased exposure in Riyadh.
Client Testimonial:
“The Al Aseel awareness campaign orchestrated by our partners at add2ad was not only meticulously planned but also delivered remarkable short-term impact and long-term brand rejuvenation. Their strategic approach and creative execution exceeded our expectations.”
Call to Action:
From brand repositioning to tactical campaigns, let add2ad be your partner in achieving 360-degree marketing coverage and driving meaningful results.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Shemagh Al Bassam
Introduction:
- Shemagh Al Bassam, a longstanding leader in the Saudi market, unveiled its latest offering in 2023 with the launch of John Lean, a pinnacle of luxury in shemagh craftsmanship. With a rich history spanning over a century, Shemagh Al Bassam continues to set the standard for quality and innovation in the industry.
How We Work
Challenge:
Introducing the new John Lean shemagh posed the challenge of effectively communicating its luxury status and distinguishing it from other brands within the Shemagh Al Bassam portfolio.
Objectives:
- Successfully launch John Lean shemagh with widespread awareness among the target audience.
- Establish John Lean as the epitome of luxury within the Shemagh Al Bassam brand.
Strategy:
- Targeted Messaging:
- Tailor the campaign messaging to resonate with the target audience and evoke a sense of luxury and exclusivity.
- Visual Appeal:
- Utilize visually striking imagery to highlight the premium quality and craftsmanship of John Lean shemagh.
- Human Connection:
- Incorporate human elements into the visuals to establish an emotional connection with the audience.
Execution:
- Deployed a comprehensive media plan encompassing outdoor and digital channels.
- Strategically selected high-end locations in key regions to target the desired audience effectively.
Results:
- Achieved high awareness of the John Lean shemagh among the target audience.
- Generated a notable increase in sales and established John Lean as a highly sought-after product.
We Will Be Useful to You
Challenges and Solutions:
Challenge: Adapting key visuals for various media platforms, including outdoor advertising.
- Solution: Implemented special modifications to ensure visual consistency and effectiveness across all channels.
Client Testimonial:
“The successful launch of John Lean shemagh is a testament to the strategic expertise and creative prowess of add2ad. Their tailored approach and meticulous execution have made a significant impact in the market.”
Call to Action:
For tailored visuals and media plans that guarantee the best results with your target audience, trust add2ad’s Creative Department and Media Team to deliver exceptional outcomes.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Al Romansiah
Introduction:
Al Romansiah, a market leader in traditional food, introduces seasonal delights to its menu, catering to diverse tastes and preferences. With the launch of Butter Chicken and Tikka Masala, Al Romansiah aims to tantalize taste buds and expand its culinary offerings.
Client Background:
Renowned for its authentic flavors and ISO-certified quality, Al Romansiah dominates the traditional food business in the Kingdom and Gulf region. With fully equipped branches in Saudi Arabia and Bahrain, Al Romansiah continues to set the standard for excellence in culinary craftsmanship.
How We Work
Challenge:
Launching new products poses the challenge of raising awareness and generating demand, particularly for items with limited market exposure.
Objectives:
- Create awareness about the new Butter Chicken and Tikka Masala dishes.
- Drive demand and increase sales through various channels, including branches, call centers, and digital platforms.
Strategy:
- Mass Reach:
- Target high-traffic locations in major cities to maximize exposure and reach the widest audience.
- Tactical Campaigns:
- Allocate budget strategically for optimal impact and effectiveness.
Execution:
- Deployed an outdoor campaign on digital bridges and flagpoles in Riyadh, as well as digital bridges in Jeddah.
- Leveraged social media platforms for additional outreach and engagement.
Results:
- Witnessed a significant increase in traffic and orders across all channels.
- Successfully encouraged product trials on a large scale, driving interest and demand.
Client Testimonial:
“We extend our heartfelt appreciation to add2ad for their exceptional exposure and creative material. The captivating product photos and strategic campaign execution played a pivotal role in the successful launch of our new products.”
Conclusion:
The Al Romansiah New Products Launching Campaign achieved remarkable success, thanks to the impactful offline and outdoor strategies implemented by add2ad.
Call to Action:
For unparalleled media planning and booking services, as well as creative campaigns that captivate audiences, contact add2ad today. Let us help you elevate your brand to new heights.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
