Introduction:
Al Romansiah, a market leader in traditional food, introduces seasonal delights to its menu, catering to diverse tastes and preferences. With the launch of Butter Chicken and Tikka Masala, Al Romansiah aims to tantalize taste buds and expand its culinary offerings.
Client Background:
Renowned for its authentic flavors and ISO-certified quality, Al Romansiah dominates the traditional food business in the Kingdom and Gulf region. With fully equipped branches in Saudi Arabia and Bahrain, Al Romansiah continues to set the standard for excellence in culinary craftsmanship.
How We Work
Challenge:
Launching new products poses the challenge of raising awareness and generating demand, particularly for items with limited market exposure.
Objectives:
- Create awareness about the new Butter Chicken and Tikka Masala dishes.
- Drive demand and increase sales through various channels, including branches, call centers, and digital platforms.
Strategy:
- Mass Reach:
- Target high-traffic locations in major cities to maximize exposure and reach the widest audience.
- Tactical Campaigns:
- Allocate budget strategically for optimal impact and effectiveness.
Execution:
- Deployed an outdoor campaign on digital bridges and flagpoles in Riyadh, as well as digital bridges in Jeddah.
- Leveraged social media platforms for additional outreach and engagement.
Results:
- Witnessed a significant increase in traffic and orders across all channels.
- Successfully encouraged product trials on a large scale, driving interest and demand.
Client Testimonial:
“We extend our heartfelt appreciation to add2ad for their exceptional exposure and creative material. The captivating product photos and strategic campaign execution played a pivotal role in the successful launch of our new products.”
Conclusion:
The Al Romansiah New Products Launching Campaign achieved remarkable success, thanks to the impactful offline and outdoor strategies implemented by add2ad.
Call to Action:
For unparalleled media planning and booking services, as well as creative campaigns that captivate audiences, contact add2ad today. Let us help you elevate your brand to new heights.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
